广告学专业艺术设计类课程的美育实践研究
A STUDY ON THE PRACTICE OF AESTHETIC EDUCATION IN ART AND DESIGN COURSES FOR ADVERTISING MAJORS
刘颖 1闵乐妍1
作者信息
摘要
文章分析了广告学专业艺术设计类课程美育的实践基础,对此类课程目前实施美育的现实情况进行了探究,指出存在美育对象的艺术素养薄弱、教学内容更新速度滞后、美育时间和形式固化这三大主要挑战.高校亟需针对现实问题推进教学改革,通过艺术设计类课程帮助学生积累审美知识、提升审美能力、强化审美意识,将学生培养成具有崇高审美追求的高素质人才.
Abstract
By analyzing the practical foundation of aesthetic education and exploring the current situation of the implementation of aesthetic education in such courses,this study points out that the art and design courses of the advertising mainly faces three challenges:the weak artistic literacy of the target of aesthetic education,the delayed update of the teaching content,and the fixed time and form of aesthetic education.Universities urgently need to promote teaching reforms in response to practical problems,allowing art and design courses to help students accumulate aesthetic knowledge,enhance aesthetic abilities,and strengthen aesthetic awareness.By this way,students can be cultivated into high-quality talents with noble aesthetic pursuits.
关键词
美育/广告学/教学改革/审美素养/艺术设计Key words
Aesthetic education/Advertising/Teaching reform/Aesthetic quality/Art and Design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据