A STUDY ON THE PRACTICE OF AESTHETIC EDUCATION IN ART AND DESIGN COURSES FOR ADVERTISING MAJORS
By analyzing the practical foundation of aesthetic education and exploring the current situation of the implementation of aesthetic education in such courses,this study points out that the art and design courses of the advertising mainly faces three challenges:the weak artistic literacy of the target of aesthetic education,the delayed update of the teaching content,and the fixed time and form of aesthetic education.Universities urgently need to promote teaching reforms in response to practical problems,allowing art and design courses to help students accumulate aesthetic knowledge,enhance aesthetic abilities,and strengthen aesthetic awareness.By this way,students can be cultivated into high-quality talents with noble aesthetic pursuits.
Aesthetic educationAdvertisingTeaching reformAesthetic qualityArt and Design
国家科技期刊平台
NSTL
万方数据
