CONTEMPORARY ANCIENT RUINS CULTURAL AND CREATIVE PRODUCT DEVELOPMENT STRATEGY RESEARCH:TAKING LIANGZHU HERITAGE SITE AS AN EXAMPLE
Discuss the innovation and change of cultural and creative products based on Liangzhu heritage culture,explore the path of Liangzhu heritage in the modern cultural and creative products,so as to better promote the protection and development of ancient ruins,enhance the transformation of ancient cultural resources into diversified products,and promote the development of cultural and creative industries.First of all,the status quo of Liangzhu cultural and creative products is sorted out,the value and significance of the development of cultural and creative products of Liangzhu Relic is analysed,and the development strategy of the cultural and creative products of Liangzhu Relic is studied in depth and extended through the cases of the present time to be demonstrated.Through deconstruction,a new new model of cultural and creative products of Liangzhu site is presented,and finally a new model of contemporary Liangzhu site cultural and creative product development is constructed.Provide lessons to be learnt for the future innovation of cultural and creative products at similar ancient sites.
Ancient ruinsCultural and creative productsLiangzhu Heritage SiteDevelopment strategyDiversification
国家科技期刊平台
NSTL
万方数据
