RESEARCH ON PACKAGING INNOVATION DESIGN OF LOW TEMPERANCE DRINKING WINE—BASED ON THE PERSPECTIVE OF CONSUMPTION PREFERENCE OF GENERATION Z
By analyzing the consumption concept of Generation Z,this paper explores the intrinsic connection between the consumption concept and design behavior,as well as the feasible strategy of product packaging innovation and design by taking the example of low tide drinking wine.Summarize the consumer preference of Generation Z and explore the potential connection between popular brand cases and consumer concepts.Package design based on design methods such as shape grammar and color factor extraction.The traditional pattern combined with the modern design method to launch the low tide drinking wine packaging design program.Specific innovative design approaches for local traditional alcoholic beverage packaging from the perspective of Generation Z's consumption preferences are proposed to help combine non-heritage culture with modern design and provide reference for local alcoholic beverage enterprises.
国家科技期刊平台
NSTL
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