城市形象传播视角下博物馆展示设计研究——以苏州博物馆西馆为例
RESEARCH ON MUSEUM DISPLAY DESIGN FROM THE PERSPECTIVE OF URBAN IMAGE COMMUNICATION—TAKING THE SUZHOU MUSEUM WEST AS AN EXAMPLE
杨锦云 1魏洁1
作者信息
摘要
针对城市在发展过程中出现的"同质化"现象和问题,将博物馆展示设计作为研究对象,利用其优势助力传播城市形象.从城市形象与博物馆展示设计的特点与内在关系角度出发,分析城市形象传播视角下博物馆展示设计策略,以苏州博物馆西馆为例探索其对苏州城市形象的建构作用.博物馆通过转译典型符号、打造场景叙事、融合数字技术等方法,能够有效传播城市形象.归纳适用于传播城市形象的博物馆展示设计路径,为博物馆参与构建与传播城市形象提供借鉴和参考.
Abstract
In response to the phenomenon and problems of"homogenization"in the development process of cities,museum display design is taken as the research object,and its advantages are utilized to help promote the image of the city.Starting from the perspective of the characteristics and inherent relationship between urban image and museum display design,this paper analyzes museum display design strategies from the perspective of urban image dissemination,and explores their role in constructing the urban image of Suzhou through the example of Suzhou Museum West.Museums can effectively promote urban image by translating typical symbols,creating narrative scenes and integrating digital technology.Summarize the museum display design paths applicable to the dissemination of urban image,providing reference and inspiration for museums to participate in the construction and dissemination of urban image.
关键词
城市形象/博物馆/展示设计/符号转译/场景叙事/交互体验Key words
Urban image/Museum/Display design/Symbol translation/Scene narrative/Interactive experience引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据