THE RESEARCH AND APPLICATION OF GUANGXI CULTURAL HERITAGE VISUAL SYMBOLS IN THE DESIGN OF DANQUAN LIQUOR CULTURAL AND CREATIVE PRODUCTS
The article selects the representative cultural heritage in Guangxi as the research object,and discusses the innovative application of the cultural heritage symbol in the wine cultural and creative products,to construct the design method of Danquan wine tourism creative product based on Guangxi cultural relic symbol.First,the types and symbol carriers of Guangxi cultural heritage were briefly described,and then the visual symbols of pictographs in Huashan were identified as the main objects of study,based on this,the visual symbols of Huashan pictographs were screened and translated,and through simplification,exaggeration,reconstruction,etc.A set of design for Danquan tourism companion gift of small cans of wine creative products.Through the design practice of Guangxi cultural heritage visual symbol in Danquan liquor cultural and creative products,it is proved that the combination of cultural heritage symbol and cultural and creative products can endow cultural and creative products with unique cultural connotation and emotional value,enhance the recognition and attractiveness of products,but also for the cultural heritage symbol innovative transformation,creative application of new ideas.
Guangxi cultural heritageCultural heritage symbolsVisual symbols for Huashan pictographsDanquan liquorCultural and creative products
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