EXPLORATION OF CULTURAL INNOVATION DESIGN FOR TANTOU NEW YEAR PICTURES BASED ON FIELD RESEARCH
The work aims to examine and analyze the current state and progress of the cultural innovation industry of Tantou New Year pictures in Hunan.The methodology is grounded in the historical heritage and inherited value of Tantou New Year pictures,employing field research methods to investigate the current achievements in the protection and innovation of Tantou New Year pictures.It also reflects on and explores the existing issues,such as the"conflict between protection and development"and the"one-sided dissemination of intangible cultural heritage."The results led to the construction of a cultural innovation practice strategy for the new era Tantou New Year pictures,which includes"user experience-based design thinking innovation+cultural connotation innovation in line with the theme of the times+performance form innovation with added craft attributes."Based on this strategy,the woodcut print experience package"Engraving·Dragon"was developed as a cultural and creative product.In conclusion,the current protection status of Tantou New Year pictures is generally good,and significant cultural innovation achievements have been made through various efforts.The future development potential of Tantou New Year pictures will be considerable if cultural and creative products can further enhance the"experience-oriented design"with a focus on craft attributes,empowering traditional culture with a modern perspective.
Tantou New Year picturesIntangible cultural heritageCultural and creative productsExperience-oriented designNew Chinese Style
国家科技期刊平台
NSTL
万方数据
