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吉祥文化语境下的合文图形化研究

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合文图形是人们以汉字为基础元素,将若干单字拼合为一个文字书写单位的艺术创作.这是汉字发展以来的一个变体,也是民俗文化与装饰艺术研究的重要内容.本文以汉字图形的概念与功能为基础,梳理了合文的历史发展与文化内涵,并具体分析了吉祥合文图形化的构造手法,阐述了吉祥文化语境下的合文图形化在当代字体设计、标志设计、海报设计、实验艺术与品牌形象中的设计实践与应用,从而探索其在现代设计中的实用价值与创新意义.
RESEARCH ON THE GRAPHICAL TRANSFORMATION OF COMPOSITE CHARACTERS IN THE CONTEXT OF AUSPICIOUS CULTURE
The composite character graph is a creative endeavor where individuals amalgamate several Chinese characters into a single composite entity,utilizing Chinese characters as the foundational elements.It represents a variant form stemming from the evolution of Chinese characters and constitutes a significant aspect of folk culture and decorative arts inquiry.This paper grounded in the concept and utility of Chinese character graphics,systematically delineates the historical development and cultural connotations of compound characters.Moreover,it conducts a detailed analysis of the compositional techniques employed in compound character creation,elucidating the design practices and applications of compound characters within the auspicious cultural context across contemporary font design,logo design,poster design,brand image design,and experimental art.Through this exploration,the paper endeavors to unveil the practical value and innovative significance of compound character graphics in modern design.

Chinese charactersComposite charactersGraphical transformationAuspicious cultureTypeface design

宋蓓蓓、周进

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合肥工业大学建筑与艺术学院

汉字 合文 图形化 吉祥文化 字体设计

"徽州古村落数字化保护与传承创意"安徽省重点实验室-自主创新专项安徽省新时代育人质量工程项目

PA2023GDSK01182022shsjsfkc001

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(18)