RESEARCH ON DIGITAL CULTURAL AND CREATIVE DESIGN OF MUSEUMS BASED ON FLOW THEORY—TAKE THE PALACE MUSEUM AS AN EXAMPLE
With the rapid innovation of contemporary digital technology,consumers'demand for creative design no longer stops at the traditional visual performance,but pays more attention to the immersive and emotional digital interactive experience brought by the creativity itself,while the theory of mind-flow is user-oriented,providing a brand-new interactive guidance idea for the development of digital creative design.Taking the digital cultural creation of the Palace Museum as a case study,the article analyzes the characteristics of the condition stage,experience stage and result stage of the mind-flow theory through the case study method and the literature research method,verifies the feasibility and necessity of the integration of the mind-flow theory with the digital cultural creation product design,and finally puts forward a strategy on the current stage of the museum's cultural creation design,which is according to the three steps of the analysis of the core factors,the expression of the design,and the construction of the feedback platform in order.It optimizes the user experience,breaks the traditional digital design framework,and provides a new design direction for the digital cultural creation of museums to meet the diversified needs of consumers in the new era.
Digital cultural creativityFlow theoryThe Palace MuseumEmotional experienceInteractivity