首页|基于心流理论的博物馆数字文创设计研究——以故宫博物院为例

基于心流理论的博物馆数字文创设计研究——以故宫博物院为例

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当代数字技术飞速革新,消费者对文创设计的需求不再止步于传统的视觉表现,更注重文创本身带来的沉浸式、情感化的数字交互体验,而心流理论以用户为导向,为数字文创设计发展提供崭新的交互指导思路.文章以故宫博物院数字文创为案例,通过案例分析法和文献研究法对心流理论条件阶段、体验阶段、结果阶段分别进行特征剖析,验证了心流理论与数字文创产品设计融合的可行性和必要性,最后就现阶段博物馆文创设计提出策略,依次按照核心因素分析、设计表达、反馈平台搭建3个步骤对用户体验优化处理,为未来博物馆数字文创提供了新的设计方向,满足新时代消费者的多元化需求.
RESEARCH ON DIGITAL CULTURAL AND CREATIVE DESIGN OF MUSEUMS BASED ON FLOW THEORY—TAKE THE PALACE MUSEUM AS AN EXAMPLE
With the rapid innovation of contemporary digital technology,consumers'demand for creative design no longer stops at the traditional visual performance,but pays more attention to the immersive and emotional digital interactive experience brought by the creativity itself,while the theory of mind-flow is user-oriented,providing a brand-new interactive guidance idea for the development of digital creative design.Taking the digital cultural creation of the Palace Museum as a case study,the article analyzes the characteristics of the condition stage,experience stage and result stage of the mind-flow theory through the case study method and the literature research method,verifies the feasibility and necessity of the integration of the mind-flow theory with the digital cultural creation product design,and finally puts forward a strategy on the current stage of the museum's cultural creation design,which is according to the three steps of the analysis of the core factors,the expression of the design,and the construction of the feedback platform in order.It optimizes the user experience,breaks the traditional digital design framework,and provides a new design direction for the digital cultural creation of museums to meet the diversified needs of consumers in the new era.

Digital cultural creativityFlow theoryThe Palace MuseumEmotional experienceInteractivity

李梦圆、刘亭亭、陈为

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中国地质大学(武汉)艺术与传媒学院

数字文创 心流理论 故宫博物院 情感体验 交互性

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(18)