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服务设计视角下的旅游景区智慧辅助类APP设计研究

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在创新的模糊前期,借助用户体验地图等工具全阶段、全视角分析整个服务系统,研究针对旅游景区辅助类App的设计原则和设计策略.从服务设计的视角出发,构建用户体验地图,从全局探寻智慧旅游服务体验过程,根据用户角色与目标,梳理用户旅程中的用户行为和情感曲线,分析用户在旅游体验过程中的接触点,定位痛点,寻求创新机会点,借助服务系统图、服务蓝图展现"App+景区"相结合的旅行全貌.获取了在传统旅游各阶段的用户体验,从旅游场所多维度推荐,景区详情页"轻薄"设计,线上导航辅助实地游览,趣味性游览体验,旅行记忆整合留存五项功能出发,形成一款针对旅游景区智慧辅助的App设计.运用服务设计中用户体验地图、服务系统图、服务蓝图典型工具,图形化、故事化直观展现用户、应用与景区之间的关系,形成针对景区智慧辅助类App的具体设计策略和界面设计.
RESEARCH ON SMART AUXILIARY APP DESIGN OF TOURIST ATTRACTIONS FROM THE PERSPECTIVE OF SERVICE DESIGN
In the fuzzy early stage of innovation,with the help of user experience map and other tools,analyze the entire service system from a full stage and perspective,and study the design principles and design strategies of auxiliary App for tourist attractions.From the perspective of service design,construct a user experience map to explore the process of smart tourism service experience from a global perspective.Based on user roles and goals,sort out the user behavior and emotional curves during the user journey,analyze the contact points of users in the tourism experience process,locate pain points,seek innovative opportunities,and use service system diagrams and service blueprints to showcase the full picture of travel combined with"App+scenic spots".Obtained user experience in various stages of traditional tourism,starting from multi-dimensional recommendations for tourist destinations,"light and thin"design of scenic spot details pages,online navigation assisted on-site tours,fun travel experiences,and integrated retention of travel memories,forming an App design for intelligent assistance in tourist attractions.Using typical tools such as user experience maps,service system diagrams,and service blueprints in service design,visualize the relationship between users,applications,and scenic areas in a graphical and storytelling manner,and form specific design strategies and interface designs for intelligent auxiliary apps for scenic areas.

Service designSmart TourismService systemDesign strategyApp interface

史慧君、张小开、殷陈君

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天津城建大学城市艺术学院

服务设计 智慧旅游 服务系统 设计策略 App界面

天津城建大学教育教学改革与研究项目天津市科学技术普及项目

JG-YB-22120

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(18)