As the only ancient civilization in the world that has not experienced cultural discontinuity,China should inevitably have independent and independent Chinese academic attire in the context of enhancing cultural confidence and promoting cultural power.This article conducts research on the historical literature of excellent traditional Chinese culture,especially the cultural analysis of the clothing system of representative and typical Chinese culture.Based on the design logic requirements of the four dimensions of context,language structure,semantics,and pragmatics in semiotics,the research is conducted.Extract Chinese visual elements with strong suitability and applicability,and innovate the design according to the logical expression of the internal structure.Constructing the era symbol connotation of Chinese academic dress under cultural confidence,achieving the transformation,continuation,and coexistence of Chinese cultural gene code into Chinese academic dress style achievements.
关键词
中华优秀传统文化/学位服创新设计/文化自信/汉服/符号学
Key words
Excellent traditional Chinese culture/Innovative design of degree uniforms/Cultural confidence/Hanfu/Semiotics