RESEARCH ON THE INNOVATION OF BEIHAI SHELL CARVING CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF CULTURAL CREATIVITY
In view of the inheritance dilemma faced by Beihai as an"intangible cultural heritage"in Guangzhou,as well as the opportunities and challenges of Beihai shell carving"going global".The cultural and creative products of shell carving will be made into a new souvenir under the Beihai cultural tourism model,promote the local culture of Beihai,and make it a city card of Beihai.Literature analysis,fieldwork and comparative analysis were used in this study.Through the detailed study and interpretation of the Beihai shell carving literature,the meaning,symbol and connotation of the Beihai shell carving are explored,and the basic direction is obtained.Then,the fieldwork method was used to obtain an in-depth understanding of the field environment where the Beihai shell carving is located through on-site observation and in-depth interviews.On this basis,a comparative study with related products on the Internet is carried out to draw certain conclusions.The problems faced by the Beihai shell carving and the innovative design model that can be referred to are obtained,and the breakthrough point of design innovation is grasped,and the design innovation method is obtained.Through the analysis of Beihai regional culture and the comparison of cultural and creative cases in other regions,the new model of Beihai shell carving cultural and creative products is obtained.
万方数据
维普
