To study and analyze the IP image design strategy of the Russian Basque Festival from the perspective of visual culture,find the path of the festival intangible cultural heritage transformation,broaden the communication channel of the Russian Basque Festival,and help the living inheritance of intangible cultural heritage.How:through the visual culture theory,the cultural construction of festival activities in terms of visual experience is analyzed,and the process of transforming the subject of things into symbols is visually studied.By using the visual experience,main colors,emotions and situations of the festival as design sources,it is transformed into the IP image design path of the Russian Basque Festival,and combined with the characteristics of the transmission of visual culture from the bottom up.Expand the transmission path of festival intangible cultural heritage.The IP image design method and communication strategy of Russian Basque Festival were obtained from the visual cultural perspective.The IP image design method and communication strategy of Russian Basque Festival were obtained from the visual cultural perspective.Based on the visual construction,visual representation and visual character of visual culture,and based on the cognitive subject's visual experience and aesthetic tendency,the festival activities and cultural connotation of the Russian Basque Festival are visually transformed.The means and methods of multi-media communication,story-oriented promotion and cross-border integration of IP images are conducive to the non-genetic inheritance and transmission of festivals of ethnic groups with small populations.
关键词
视觉文化/俄罗斯族巴斯克节/IP形象设计/传播/节庆类非遗
Key words
Visual culture/Basque Festival of Russia/IP image design/Disseminate/Festival intangible cultural heritage
维普
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