RESEARCH ON THE DESIGN OF NEW ENERGY OFF-ROAD VEHICLES FOR FUTURE LIFESTYLE
This article studies the design of future new energy off-road vehicles from the perspective of lifestyle,summarizes the demand and usage scenarios of future off-road vehicles,and outputs a complete set of innovative design solutions.Analyze the current situation and design issues of China's off-road vehicle market,study future travel modes and user life characteristics,analyze in detail the driving behavior and pain points of the current self driving travel population through user journey maps,further explore the needs of the target audience for future new energy off-road vehicles,and extract design opportunities.We have developed a design strategy for future new energy off-road vehicles and presented a complete off-road vehicle design plan.The competition in the off-road vehicle market will gradually intensify,and new energy off-road vehicles will usher in good development opportunities.The design of future new energy off-road vehicles needs to consider diversified usage scenarios,and enterprises should explore new usage needs.Vehicles will develop towards mild off-road direction,with the main goal of improving the quality of mobile life and entertainment experience.