DESIGN TRANSLATION STUDY OF KAIFENG CULTURAL CREATIONS IN THE PERSPECTIVE OF SONG CULTURE
In order to explore new ways of regional traditional culture inheritance and innovative design,to promote the dissemination of traditional culture in Kaifeng City,and to explore how Song culture has become a unique city label of Kaifeng City.Through the theory of cultural translation,the colors,shapes and cultural connotations contained in the Song culture of Kaifeng are refined and analyzed,typical Song architectural and cultural elements are extracted,and the innovative translation and derivative creative design scheme are completed by using the method of"Gift Box+Cultural Creation".Based on the results analyzed from the translation,the gift box packaging and cultural creation design of Song Dynasty architectural culture is carried out to form a series of typical Kaifeng cultural and creative products.The innovative design based on the three levels of material,behavioral and spiritual layers in cultural translation can obtain excellent innovative design solutions for Kaifeng Song culture.And it provides a practical path for the innovative development of regional traditional culture in modern society and realizes the modernization and protection of traditional culture.
Song cultureKaifengCultural translationTraditional cultureCultural and creative industries