To study the design method of regional cultural and creative products in Qingyuan District from the perspective of semiotics,and to provide a new way for the design of rural tourism cultural and creative products.The cultural resources of Qingyuan District were analyzed and studied,and the design strategy of cultural and creative products in Qingyuan District was put forward from the perspective of semiotics theory.The regional culture and historical cultural factors of Qingyuan District were extracted and analyzed,and the patterns and colors suitable for the design of cultural and creative products in Qingyuan District were summarized and applied to the design of cultural and creative products through redesign.Facing the current development of cultural and creative products in Qingyuan District,design research from the perspective of semiotics theory can help improve the efficiency of cultural communication of products,optimize user experience and provide theoretical path guidance.Through the research on the origin and principle of symbols,we can better grasp the cultural characteristics of Qingyuan District and tap the symbol resources in the geographical environment,historical and cultural inheritance and folk cultural characteristics of Qingyuan District,which is of great significance for promoting the cultural inheritance and innovation of Qingyuan District and improving the market competitiveness of cultural and creative products.
关键词
文创产品/地域文化/符号学三元理论/乡村旅游文创/文创设计方法
Key words
Cultural and creative products/Regional culture/Semiotics ternary theory/Rural tourism cultural and creative/Cultural and creative design methods
维普
万方数据