THE APPLICATION OF REGIONAL CULTURAL SYMBOLS OF MOUNT TAI IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS
To explore the regional cultural resources of Mount Tai and explore the design methods and ideas of regional cultural and creative products of Mount Tai.Spread the regional culture of Mount tai through the method of cultural and creative product design,establish the self-confidence of Mount tai regional culture,and build the regional cultural brand of Mount tai.Based on the current development of Mount Tai's cultural and creative products and their role in cultural communication,the regional cultural symbols of Mount Tai were sorted out and analyzed from the perspective of semiotics.Based on Peirce's theory of symbolic ternary,the relationship between element content and level,product content form,user emotional cognition and related background is analyzed.A design framework for cultural and creative products featuring Mount Tai's regional symbols was established,followed by practical design.For the design of Mount tai regional cultural and creative products,we should deeply explore the connotation of Mount tai regional culture,use appropriate design techniques,and achieve emotional resonance with users,so that cultural and creative products can achieve effective cultural transmission,and offer a valuable reference for developing cultural and creative products that reflect the regional cultural characteristics of Mount Tai.
Cultural and creative product designMount Tai regional cultureSemioticsCultural disseminationStationery design
万方数据
维普
