In order to give better play to the role of the Nature Museum in popularizing science and arouse people's interest and relevant understanding of the Nature Museum,this article is based on the application of Charles Morris's Semiotics in the field of design,and take the famous Chinese fossil"The Huang he River Elephant"(Stegodon zdanskyi)as an example to design the relevant cultural and creative products of the Nature Museum.According to the characteristics of the"The Huang he River elephant"and the cultural connotation behind it,the appropriate carrier of cultural and creative products is selected.Designed a group of stationery with the theme of"The Huang he River elephant".Apply semiotics in product design,this can be integrated into the local characteristics,to create appropriate products.
关键词
自然博物馆/黄河象/莫里斯符号学/文创产品/科普宣传
Key words
Natural Museum/The Huang he River Elephant/Charles Morris's Semiotics/Cultural and creative products/Popular science publicity
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