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符号学视角下自然博物馆文创产品设计

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为了更好地发挥自然博物馆的科普宣传作用,唤起人们对自然博物馆的兴趣与相关认识。文章基于莫里斯符号学在设计领域中的应用,以中国著名古生物化石"黄河象"为例,进行自然博物馆相关文创产品的设计。根据黄河象自身特点与背后的文化内涵,选用合适的文创产品载体。设计了一组以"黄河象"为主题的文具。将符号学运用于产品设计之中,可以此融入地方特色,打造合适的产品。
DESIGN OF NATURAL MUSEUM CULTURAL AND CREATIVE PRODUCTS FROM THE THE THEORY OF SIGNS
In order to give better play to the role of the Nature Museum in popularizing science and arouse people's interest and relevant understanding of the Nature Museum,this article is based on the application of Charles Morris's Semiotics in the field of design,and take the famous Chinese fossil"The Huang he River Elephant"(Stegodon zdanskyi)as an example to design the relevant cultural and creative products of the Nature Museum.According to the characteristics of the"The Huang he River elephant"and the cultural connotation behind it,the appropriate carrier of cultural and creative products is selected.Designed a group of stationery with the theme of"The Huang he River elephant".Apply semiotics in product design,this can be integrated into the local characteristics,to create appropriate products.

Natural MuseumThe Huang he River ElephantCharles Morris's SemioticsCultural and creative productsPopular science publicity

汪一帆、王玥玥、王丽

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浙江农林大学艺术设计学院

浙江农林大学暨阳学院

自然博物馆 黄河象 莫里斯符号学 文创产品 科普宣传

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(20)