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外卖送餐平台服务设计研究

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运用服务设计的理念对外卖送餐平台现有问题进行分析和优化,对现有的点餐和配送方式进行创新设计。通过对用户需求的调研和分析,结合用户画像、数据分析以及用户旅程图等分析等方法归纳出用户的痛点和需求,深入分析其中的设计机会点和设计策略。结合"以人为本"的原则,提出了针对性的服务设计策略,包括优化界面设计、改进订单流程、提升配送效率等方面。文章所提出的设计策略在满足用户需求的同时,为其他相似研究也提供了参考和借鉴。
RESEARCH ON THE SERVICE DESIGN OF FOOD DELIVERY PLATFORMS
The concept of service design is applied to analyse and optimise the existing problems of the takeaway food delivery platform,and carry out innovative design for the existing ordering and delivery methods.Through the research and analysis of user needs,combined with user profiling,data analysis and user journey mapping and other methods to summarise the pain points and needs of users,the article analyses the design opportunities and design strategies in depth.Combined with the principle of"human-centred",the proposed service design strategies include optimising the interface design,improving the ordering process,and enhancing the delivery efficiency,etc..The design strategies proposed in this article are very effective in meeting the needs of users.The design strategies proposed in this article can provide reference for other Acacia research while meeting user needs.

Service designTakeaway platformApp designDesign strategySmart food delivery

唐明慧、陈建新

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武汉理工大学艺术与设计学院

服务设计 外卖平台 App设计 设计策略 智能送餐

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(20)