In order to meet the emotional needs of the current Generation Z group,make up for the shortcomings of traditional retail commercial space,and explore the expression of emotional design in new retail space.Through a questionnaire survey,the current demand situation of Generation Z in the new retail commercial space was analyzed.Taking the B+Tube oil tank smart new retail beauty collection store as an example,its space optimization strategy was proposed.The cultural needs,social needs,and experiential needs of Generation Z are clarified,and an emotional design plan for the new retail commercial space is given based on the three-level theory of emotion.It is expected to enrich the emotional experience of Generation Z,enhance their sense of belonging and satisfaction,and provide a reliable reference for related research on new retail space.
维普
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