ON THE LOGICAL RELATIONSHIP BEHIND THE FLATTENING OF BRAND LOGOS
In recent years,the trend of flat design of brand logos has become mainstream.This article reviews the historical evolution of logo design and analyzes the influence and inspiration of modernist design and Swiss style on the flat trend.In the digital media era with technological progress,flat logos are highly praised for their strong adaptability,satisfactory user experience and convenient modern application.In addition,this article also explores the universality of logo flattening in cross-cultural communication from a global perspective,and understands the significance of logo flattening in constructing the identity of young consumer groups from a semiotic perspective.In the future brand logo design,the flat trend also faces many challenges.How to balance the relationship between flattening and the problems faced will become a key issue.Finally,this article hopes to provide a new thinking path for the field of brand design.
万方数据
维普
