Based on narrative design theory,this paper discusses the narrative design method of traditional festival cultural and creative products.This paper analyzes the development status of traditional festival cultural products,the content of traditional festival culture and the elements of product narrative design by means of literature research and case analysis.A narrative design method of traditional festival cultural and creative products based on narrative design theory was constructed,including theme establishment,plot setting and narrative level,and a narrative design method under the three narrative levels of physical environment,situation and artistic conception was proposed.Under the guidance of the design method,the Spring Festival cultural theme design practice is carried out to improve the culture,story and interaction of products,and realize the dissemination and development of traditional festival culture.
关键词
传统节日/叙事设计/叙事层次/文创产品/三境
Key words
Traditional festivals/Narrative design/Narrative level/Cultural and creative products/Three realms
维普
万方数据