To explore the application of emotional memory in the design of health snack brands in the new era of consumerism,aiming to foster a profound resonance with Generation Z consumers.The study clearly defines and conducts an in-depth analysis of the construction of emotional memory,discusses its characteristics,and reveals the interplay between emotional memory and new consumer brand design.It analyzes the consumption behaviors of Generation Z,delving into the underlying causes and deep reasons for their consumption patterns.These insights are compared with existing health snack brand design cases,and the relationship between emotional memory and design is dissected across the levels of instinct,behavior,and reflection.The study summarizes methods for integrating emotional memory into brand design.This integration is shown to significantly enhance brand salience and influence,providing a strategic framework for enterprises to create health food brands that align with the consumption mindset of Generation Z.
关键词
情感记忆/品牌设计/新消费/养生品牌/Z世代
Key words
Emotional Memory/Brand Design/New Consumption/Wellness Brand/Generation Z
维普
万方数据