RESEARCH ON REGIONAL AGRICULTURAL PRODUCT PACKAGING DESIGN-TAKING TIANYANG MANGO PACKAGING AS AN EXAMPLE
Regional agricultural products are an important pillar of local economy,but there are many urgent improvements in the packaging design of regional agricultural products at present.This article proposes that the packaging design of regional agricultural products should deeply explore regional elements,closely fit consumer preferences,and use cultural identity to build product images.Taking Tianyang mango packaging as an example,this article innovatively transforms the typical representative of Zhuang culture,Zhuang brocade patterns,through simplification,reconstruction,abstraction and other techniques to form composite graphics,and cleverly applies them around the packaging in a two-way continuous manner.At the same time,based on the image of the agricultural and forestry ecological poverty alleviation area in Tianyang District and female fruit farmers in Tianyang,a packaging background illustration with rich cultural and emotional value is created,aiming to provide new inspiration and reference for the field of agricultural product packaging design.
万方数据
维普
