APPLICATION OF PACKAGING FORM DESIGN FOR DRIED FRUIT AGRICULTURAL SPECIALTY PRODUCTS BASED ON INTERACTIVE EXPERIENCE
From the perspective of consumer interaction experience design,we propose an interaction experience design strategy for packaging of agricultural specialties,so that it can not only realize the basic function of packaging but also satisfy consumer interaction experience and emotional value.To analyze the current situation of the development of agricultural specialties packaging and the direction of improvement,to explore the new ideas of interactive experience in the design of the packaging form of agricultural specialties in the category of dried fruits,to effectively build a bridge for the interactive relationship between consumers,packaging forms and agricultural specialties,to pay attention to the interactive experience of consumers and their psychological needs based on the perspective of the three-level theory,and to explore the possibilities of agricultural specialties packaging through the way of triggering multi-sensory interaction at the instinctive level,guiding the behavioral interaction at the behavioral level,and creating the emotional experience at the reflective level.To realize the transformation and upgrading of packaging of agricultural specialties,to meet the interactive experience and emotional value of consumers,and to provide a reference basis for the innovation of packaging design of agricultural specialties.