RESEARCH ON THE DESIGN OF AR SOCIAL APPLICATION BASED ON THE INTERACTIVE RITUAL CHAIN THEORY:A CASE STUDY OF"ARTEFFECT"
To explore methods for enhancing the design of AR social applications.This study dissects AR social applications using the framework of Interaction Ritual Chains,focusing on the exemplary case study of"Arteffect".It synthesizes design features analyzed and,from the perspective of Interaction Ritual Chains,proposes strategies for AR social application design.The paper presents three dimensions of design strategies"Leveraging the Combination of Online and Offline Advantages to Create Differentiated Social Contexts","Utilizing Multi-Dimensional Interaction Approaches to Construct Engaging Virtual Interaction Rituals",and"Employing Three-Dimensional Virtual Elements to Form Immersive Social and Emotional Experiences".These strategies provide guidance for research and practice in AR social application design.
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