THE NARRATIVE DESIGN ANALYSIS OF REGIONAL AGRICULTURAL PRODUCT PACKAGING
Introduce narrative design theory to analyze and study the existing problems in regional agricultural product packaging.The article explores the importance of integrating narrative design theory into the design of regional agricultural product packaging through the case study method.It combines narrative design with the hierarchy of emotions theory,establishing narrative themes for packaging from the perspectives of brand stories,regional characteristics,and historical and cultural heritage.It investigates the narrative design of regional agricultural product packaging through instinctual narrative,behavioral narrative,and reflective narrative.Applying narrative theory to the design of regional agricultural product packaging can enhance the cultural connotations and aesthetic value of agricultural product packaging,endowing packaging with richer additional meanings and avoiding homogenization.This approach not only makes packaging a medium for conveying stories and emotions but also promotes emotional connections between brands and consumers,better meeting consumer needs.
万方数据
维普
