RESEARCH ON MUSEUM IP DESIGN BASED ON SEMIOTIC DIGITAL TRANSCRIPTION—A CASE STUDY OF QINLING MOUNTAINS MUSEUM
With the development of the times,there is an increasing demand for museum IP,using the example of Qinling Mountains Museum to design cultural IP to contribute to cultural development.From the perspective of semiotics,the method of assisted transcription through digital AI tools is employed,combined with the needs of the Qinling Mountains Museum to design cultural IP.Analyzing the cultural connotations and characteristics of the Qinling Mountains Museum,IP images and products that embody its cultural essence are designed.Taking the cultural IP design of Qinling Mountains Museum as an example,this study provides new perspectives and methods for digital transcription design.