KAIPING WATCHTOWER CULTURAL AND CREATIVE PRODUCT DESIGN STRATEGY AND PRACTICE RESEARCH
Kaiping Watchtower as the jewel of Lingnan culture,culture has a long history and rich heritage,the new era should be boutique towers cultural and creative products to promote the inheritance and development of the cultural heritage of Kaiping Watchtower.With the help of literature research,case study and inductive analysis method from the Kaiping Watchtower material characteristics and cultural values in-depth analysis of its historical background,architectural style,humanities stories and other aspects of the information for the cultural and creative product design to provide a wealth of materials and inspiration.By systematically sorting out the towers of the current situation of cultural and creative product design,put forward the regional,adaptive,cultural,innovative and functional cultural and creative product design principles,digging deep into the cultural connotations of the Kaiping Watchtower,combined with artistic characteristics and product features,to create a characteristic Jiangmen towers brand'and other strategies.Relying on the above design principles and strategies for the Kaiping Watchtower cultural and creative product design practice,for the Kaiping Watchtower cultural and creative product design and development to provide a new design ideas.Kaiping Watchtower cultural and creative product strategy should dig deep towers cultural elements,to create the Jiangmen overseas Chinese brand,reshape the user aesthetic experience,increase product interest,with the help of cultural and creative product charm to help Kaiping Watchtower cultural dissemination.
Kaiping WatchtowerCultural and creative productsDesign strategyPractical researchCultural gene
万方数据
维普
