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基于传统草木染技艺的现代文创产品设计研究

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为了探索将传统草木染技艺融入现代文创产品设计的方法及价值.通过分析传统草木染的工艺技术与艺术审美特征,达到传统技艺认知.从内外驱动力两方面入手探析传统草木染技艺现代化设计转型的途径.以文创产品的特征为切入点,从文创产品的文化内涵、创意转化、市场价值三方面出发寻找草木染技艺与现代文创产品之间的有效联系,进一步创新传承中国优秀传统文化,坚定文化自信,创新设计产品更切合消费者的体验与需求,创造更大的市场价值,助力我国文化创意产业的创新发展.
RESEARCH ON MODERN CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON TRADITIONAL PLANT DYEING TECHNIQUE
The article aims to explore the methods and values of integrating traditional plant dyeing techniques techniques into modern cultural and creative product design.By analyzing the process technology and artistic aesthetic characteristics of traditional plant dyeing,we can achieve the recognition of traditional skills.This article explores the modern design transformation path of traditional plant dyeing technology from the perspective of internal and external driving forces.Starting from the characteristics of cultural and creative products,the article starts from three aspects:cultural connotation,creative transformation,and market value of cultural and creative products,we should find an effective link between plant dyeing techniques and modern cultural and creative products,and further innovate and inherit excellent traditional culture.We should strengthen cultural self-confidence,make the design products meet the experience and needs of consumers,thus creating greater market value,and help the innovative development of China's cultural and creative industries.

Plant dyeing techniqueCultural and creative product designCultural connotationMarket valueInnovative development

李思仪、刘天蓬

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天津商业大学宝德学院

草木染技艺 文创产品设计 文化内涵 市场价值 创新发展

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(21)