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基于视觉叙事的傩堂戏面具文创产品设计研究

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探究视觉叙事在傩堂戏面具文创产品中的应用价值及实践方法.厘清傩堂戏面具的角色分类,基于视觉叙事设计理论,从"人——物——境"3个层面,分析叙事图像的生成方式,探讨叙事图像在产品中的应用策略.最终得出傩堂戏面具文创产品的视觉叙事设计路径,并通过设计实践验证设计路径的可行性.该设计方法能够强化傩堂戏面具的文化形态与精神内核,为傩堂戏面具的活化传承及产品的创新应用提供了新路径与新思路.
RESEARCH ON DESIGN OF NUO OPERA MASKS AS CULTURAL AND CREATIVE PRODUCTS BASED ON VISUAL NARRATIVE
In order to explore the application value and practical methods of narrative theory in the cultural and creative products of Nuo Opera masks.Clarifying the categorization of roles in Nuo Opera masks,this study analyzes the generation of narrative images based on visual narrative design theory from the three aspects of"human-object-environment",and explores the application strategies of narrative images in products.The visual narrative design path for the Nuo Opera masks cultural and creative products was determined,and its feasibility was verified through design practice.This design method enhances the cultural form and spiritual essence of Nuo Opera masks,providing a new path and new ideas for the revitalization and innovative applications of Nuo Opera masks.

Nuo operaNuo maskVisual narrativeNarrative designCulture and creative productsInnovative design

袁悦、梁惠娥、贾蕾蕾

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江南大学数字科技与创意设计学院

无锡学院

傩堂戏 傩面具 视觉叙事 叙事设计 文创产品 创新设计

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(21)