MUSEUM DIGITAL EXPERIENCE DESIGN BASED ON THE THEORY OF INTERACTION RITUAL CHAINS
This study applies the Interaction Ritual Chains theory to the design of digital museum experiences,using ritual processes to foster strong emotional connections between visitors,exhibitions,exhibits,and other visitors,thereby transforming short-term emotions into long-term bonds.By integrating digital technology,the study enriches the visitor experience and enhances the quality of exhibitions.First,the study uses Collins'Interaction Ritual Chains framework to conduct comparative analyses of digital museum experience design cases.Methods such as questionnaires and user experience mapping are employed to analyze visitor characteristics,pain points,and goals,summarizing the opportunities for interaction rituals in digital museum experience design.Based on these findings,the study proposes strategies for digital museum experience design.Taking the Hubei Provincial Museum as a case study,the research develops the digital museum application"Chu Yun You Meng"and proceeds with a feasibility evaluation of the design solution.Grounded in Interaction Ritual Chains theory,the research addresses visitor needs before,during,and after museum visits,focusing on four key aspects:creating interactive contexts,optimizing exhibit feedback,building communication channels,and establishing group symbols.This comprehensive approach enhances the digital museum experience design process and improves visitor engagement.The findings provide empirical insights for researchers and designers in digital museum experience design and open new avenues for the application of Interaction Ritual Chains theory.