Based on situational charm,this paper explores the application of poetic artistic conception in liquor packaging.In the design of liquor packaging,the poems whose overall artistic conception is consistent with the emotional needs of the target group are screened out,and a plurality of images are deconstructed through cultural translation,and each image is materialized to form design elements in line with modern aesthetics,and then the image elements are arranged and combined by means of situational construction to form a complete design scheme.Based on the correlation model between classical poetry and liquor packaging,the design process of applying poetry artistic conception to liquor packaging was sorted out.Empowering consumption through traditional culture,absorbing nutrients from poetry aesthetics,shaping brand stories and enriching the cultural connotation of liquor packaging can help traditional liquor enterprises get rid of the predicament of lack of packaging creativity and realize a virtuous circle.
维普
万方数据