INVESTIGATION INTO AGRICULTURAL PACKAGING DESIGN AND BRAND STRATEGY IN THE PERSPECTIVE OF LOCALIZATION
This research will analyze the importance and feasibility of the intervention of localization theory in agricultural packaging design and will explore the integration mechanism and application strategy of localization theory as a guiding Principle in agricultural packaging design.This research will employ theory and practice combination method to explore including literature review,questionnaires,interviews and case study methods.This study will systematically explore the localization theory and extract the key elements of the localization theory in the art design.Based on literature review study,the author will explore the practical problems faced by the agricultural packaging nowadays,as well as propose the necessity of localization in the agricultural packaging design.Relying on observing and analyzing the localization packaging from a dynamic perspective view,which is combining the differentiated demands of producers and consumers on the agricultural packaging,the design framework of the localization theory will be proposed.The design framework has four criteria which are localization vision,localization culture,localization space,and localization subject.Finally,Taking the packaging construction of local honey products in Jingyuan County as an example,the design framework will be studied to form a closed loop of theory and practice.The theory of localization used in the packaging design of agricultural products is a worthy way to guide the brand strategy,form construction and design performance.It will provide new ideas for the design practice of agricultural products packaging,reduce the arbitrariness of the use of cultural symbols and regional symbols in design practice,as well as improve the competitiveness of agricultural products brands.
万方数据
维普
