ESCAPING FROM EXPERIENCE:THE IMPACT OF RETRIEVAL WORDS IN EXAMPLE SEARCHES ON CREATIVE INSPIRATION IN PRODUCT DESIGN
This study aims to investigate the impact of retrieval words used in example searches on creative inspiration in product design.Utilizing a hybrid qualitative and quantitative methodology,this study conducted controlled experimental settings where image retrievals were performed using words with basic,near,medium,and far semantic distances among synonyms.The retrieved images served as stimulus materials to four distinct groups of subjects.The study aims to observe and compare the impact of these stimuli on the design creativity and inspiration across the different groups.All groups demonstrated varying levels of idea generation post-stimulation.Materials retrieved using medium-distance words were found to inspire subjects to generate ideas that are more expansive,characterized by a deviation from existing concepts.In contrast,ideas generated by subjects exposed to basic and near-distance words were less expansive,remaining closely tied to existing concepts and exhibiting greater limitations.Subjects in the far-distance group produced a limited amount of content,indicating a less effective stimulus.In example searching,retrieval words significantly influence the searcher's creative inspiration.Words that are superordinate and situated at a medium semantic distance from routine basic words is optimal.Conversely,direct stimulation using basic,near,and far distance words proved less effective,and the creative inspiration effect remains subtle,with searchers often unaware of its influence,potentially leading to a design fixation.
Example searchRetrieval wordsDesign thinkingCreative inspirationSemantic distance