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通感视角下湖石在动态海报设计中的叙事性探索研究

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为推动传统元素符号的创新性应用,探索湖石元素在动态海报设计中的可能性.以通感及元素的叙事性作为理论支撑,通过对湖石这一传统文化元素的独特的形态和纹理以及深远的文化内涵进行概念提炼,得出通感视角下动态海报设计叙事性表达的可行性.将通感、叙事性设计两者结合,形成设计流程并基于此进行设计.对湖石符号分析结合通感的设计手法及元素的叙事性表达,最终以动态海报的方式呈现.通过湖石的动态海报设计实践,为传统元素的创新性表达及结合多感官设计拓宽了思路.
A STUDY ON EXPLORING THE NARRATIVE OF LAKE STONE IN DYNAMIC POSTER DESIGN UNDER THE PERSPECTIVE OF GENERALIZATION
In order to promote the innovative application of traditional elements and symbols,we explore the possibility of lake stone elements in dynamic poster design.With the theoretical support of fluxus and elemental narrativity,the feasibility of narrative expression in dynamic poster design under the perspective of fluxus is derived by conceptualizing the unique form and texture as well as the far-reaching cultural connotations of the traditional cultural element of lake stone.The symbolic analysis of the lake stone is combined with the narrative expression of the design techniques and elements of the flux sense,and finally presented in the form of dynamic posters.Through the dynamic poster design of the lake stone,it broadens the idea for the innovative expression of traditional elements and the combination of multi-sensory design.

GeneralizationElemental narrativeDynamic posterLake stoneTraditional culture

邹佰晶、于明彤

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大连理工大学建筑与艺术学院

通感 元素叙事 动态海报 湖石 传统文化

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(21)