RESEARCH ON THE CONCEPT DESIGN METHOD OF INTERIOR THEME WORKS ENTERTAINMENT PROJECT—TAKE THE ZHUHAI CHIMELONG SPACESHIP AS AN EXAMPLE
Live entertainment projects are being integrated with immersive experiences to create more scene values for tourists to consume through the creation of thematic scene concepts.In this paper,through the conceptual design process of the indoor thematic packaging of Zhuhai Chimelong Spaceship Project,the author discusses the case of taking tourists as the center,the general concept,theme scene and virtual reality technology are related to each other through the emotional curve to form the general context of tourist experience.On the basis of the core of tourists'emotion,the paper designs around three key points:"The moment of exclamation","Regional culture"and"Scene reality",so as to integrate the theme concept and theme packaging organically into a whole,and further guide visitors to immersive experience,for the indoor theme of real entertainment projects to shape the packaging concept design method reference.
Live EntertainmentImmersive experienceIndoor theme packagingConcept designEmotional line
万方数据
维普
