RESEARCH ON GREEN PACKAGING DESIGN OF AGRICULTURAL PRODUCTS IN THE CONTEXT OF"DOUBLE CARBON"—TAKE THE PACKAGING OF MAGUTIAN PIAO PEAR IN HENAN PROVINCE AS AN EXAMPLE
Under the background of carbon peaking and carbon neutrality goal,we take the packaging of Magutian Piao pear as the design object,and put forward the green packaging design of agricultural products in line with the development of low-carbon economy,so as to achieve the purpose of improving the competitiveness of agricultural products enterprises'products.Firstly,through questionnaires and expert interviews to determine the user needs of agricultural Piao pear packaging,using ISM-AHP and EWM methods to clarify the degree of consumers'initial expectations and the actual degree of concern;secondly,using line graphs to compare the degree of satisfaction with the expectations and to determine the iterative design point of the packaging.Finally,using Procreat to optimise the green packaging design of agricultural products from the outer packaging,internal structure optimisation and"Piao Pear"label,the user experience in terms of freshness,ease of storage and transportation,acceptance,cultural innovation and technological innovation has been improved to a certain extent,which provides a reference for the design and development of green packaging for the same kind of agricultural products.
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