CULTURAL AND CREATIVE DESIGN METHOD BASED ON"OBSERVING THINGS AND DERIVING INSPIRATION"
The purpose of this paper is to study the connotation of the traditional Chinese concept of"watching for images",and to explore its design expression and application in the modern context from the perspective of theory and practice.Based on the method of literature research and empirical analysis,this paper explores the"watching for images"in Zhouyi,analyzes the"watching things"and"taking images",and constructs the"watching for images"design tool method with modern significance,and carries out the IP image generation design and derivative graphic design using Huaiyang Cloth Tiger as a sample.Constructing a new path for IP-based design of traditional culture and realizing the innovation and development of Huaiyang Cloth Tiger.As an important traditional design wisdom,with the development of the times,constructing the innovative mode and tools of designing by"watching for images"can realize the innovative transformation of traditional culture,promote the interaction between people and things,and promote the inheritance and rejuvenation of Chinese culture.
Watching for imagesHuaiyang cloth tigerZhouyiAnalogical thinkingDesign methodology
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