Starting from the semiotics theory on the new interpretation of the Tang Dynasty copper mirror phoenix and bird pattern creative products in the context of the times,combing out a new method of Tang Dynasty copper mirror phoenix and bird pattern creative product design,so that the design of creative products is both rich in the excellent qualities of the Tang Dynasty copper mirrors and suitable for the modern aesthetic needs,and to enhance the cultural influence of the Tang Dynasty copper mirror creative products.With the help of literature research,actual visit and case analysis,we constructed a database on the phoenix and bird patterns of Tang Dynasty copper mirrors,interpreted the cultural connotation of the phoenix and bird patterns of Tang Dynasty copper mirrors from the levels of semantics,semantics,and semantics,relying on Morris Semiotics,and realised the development of the design of Tang Dynasty copper mirrors and phoenix and bird pattern cultural and creative products.With the help of analysing the semantics,semantics,and semantics of the Tang Dynasty copper mirror phoenix and bird pattern in the context of the era,we systematically put forward the research and development path of the cultural and creative products of the Tang Dynasty copper mirror phoenix and bird pattern under the perspective of semiotics,which provides a feasible path for the Tang Dynasty copper mirror phoenix and bird pattern to be developed and innovated in the era.
关键词
符号学理论/唐代铜镜/凤鸟纹/文创产品/IP开发
Key words
Semiotics Theory/Tang Dynasty Bronze Mirror/Phoenix Bird Pattern/Cultural and Creative Products/IP Development