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符号学视域下唐代铜镜凤鸟纹文创产品设计与IP开发研究

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从符号学理论出发,对时代语境下唐代铜镜凤鸟纹文创产品进行全新诠释,梳理出唐代铜镜凤鸟纹文创产品设计与IP开发的新方法,使文创产品设计既富含唐代铜镜优秀特质又适宜现代审美需求,提升了唐代铜镜文创产品文化的影响力。借助文献调研、实际走访、案例分析等方法对唐代铜镜凤鸟纹调研并进行数据库构建,依托莫里斯符号学从语义、语构、语用等层面对唐代铜镜凤鸟纹进行文化内涵解析,并建构唐代铜镜凤鸟纹文创产品设计与IP开发模式。针对于唐代铜镜凤鸟纹的语义、语构、语用进行时代语境下的剖析,系统性地提出符号学视域下唐代铜镜凤鸟纹的文创产品设计与IP研发路径,为唐代铜镜凤鸟纹在时代发展创新中提供了可行性路径。
RESEARCH ON THE DESIGN AND IP DEVELOPMENT OF TANG DYNASTY BRONZE MIRROR PHOENIX-BIRD PATTERN CREATIVE PRODUCTS FROM THE PERSPECTIVE OF SEMIOTICS
Starting from the semiotics theory on the new interpretation of the Tang Dynasty copper mirror phoenix and bird pattern creative products in the context of the times,combing out a new method of Tang Dynasty copper mirror phoenix and bird pattern creative product design,so that the design of creative products is both rich in the excellent qualities of the Tang Dynasty copper mirrors and suitable for the modern aesthetic needs,and to enhance the cultural influence of the Tang Dynasty copper mirror creative products.With the help of literature research,actual visit and case analysis,we constructed a database on the phoenix and bird patterns of Tang Dynasty copper mirrors,interpreted the cultural connotation of the phoenix and bird patterns of Tang Dynasty copper mirrors from the levels of semantics,semantics,and semantics,relying on Morris Semiotics,and realised the development of the design of Tang Dynasty copper mirrors and phoenix and bird pattern cultural and creative products.With the help of analysing the semantics,semantics,and semantics of the Tang Dynasty copper mirror phoenix and bird pattern in the context of the era,we systematically put forward the research and development path of the cultural and creative products of the Tang Dynasty copper mirror phoenix and bird pattern under the perspective of semiotics,which provides a feasible path for the Tang Dynasty copper mirror phoenix and bird pattern to be developed and innovated in the era.

Semiotics TheoryTang Dynasty Bronze MirrorPhoenix Bird PatternCultural and Creative ProductsIP Development

康亦斐、司峥鸣

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哈尔滨工业大学建筑与设计学院互动媒体设计与服务创新文化与旅游部重点实验室

符号学理论 唐代铜镜 凤鸟纹 文创产品 IP开发

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(23)