SHANXI WENXI HUAMO TOURISM CULTURAL AND CREATIVE DESIGN BASED ON CULTURAL TRANSLATION
To design the tourism cultural and creative products of the national intangible cultural heritage"Shanxi Wenxi Huamo",to expand the possibility of Wenxi Huamo in contemporary development and promote the inheritance and development of Huamo art in modern times in view of the Internet communication and development and the aesthetic needs of The Times in the current digital era.The typical cultural elements in material layer,behavior layer and spirit layer were extracted by"cultural translation method",and the translated cultural elements were combined with regional culture to create tourism cultural and creative products with cultural connotation and aesthetic demand.The regional cultural tourism innovative product design was carried out around the translation cultural elements,and the tourism cultural and creative products with regional cultural characteristics were created.Through the design method of combining translation elements and regional cultural tourism,the cultural connotation of Shanxi Wenxi Huamo can be deeply explored,the new idea of combining intangible cultural heritage and regional cultural tourism innovation can be explored,and the common development of material culture and spiritual culture can be realized.
Wenxi HuamoCultural translationRegional cultureIP designTourism literature and innovation
万方数据
维普
