Under the dual influence of globalization and urbanization,local culture is encountering the trend of being marginalized and homogenized.From the perspective of scene theory,we explore the intrinsic connection between the regeneration of regional culture and cultural and creative design.Taking the decoding of regional architectural and cultural elements as the core,we explore the innovative path of cultural symbol regeneration from the perspective of pictorialization.The aim is to enrich the value attributes of architectural culture in cultural and creative design,and design cultural and creative products that integrate cultural connotation and artistic value.Combined with the scene theory to sort out the resources of regional architectural history and culture,adopting the method of combining practice and logic,we extract the cultural elements to form the visual form to form the pictorial innovation through the fusion of figurative graphic and abstract symbols,the unity of aesthetics and practicality,and the expansion of the cultural spirit in the diversified scenes.Scene theory provides a new perspective and methodology for the regeneration of regional culture,stimulates the vitality of cultural genes,enhances the charm of regional culture,and realizes the long-lasting interaction between culture and social economy by creating unique architectural creations.
关键词
地域建筑/场景理论/文化再生/视觉创意/文创设计
Key words
Regional architecture/Scene theory/Cultural regeneration/Visual creativity/Cultural and creative design