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融合与创新:场景理论在地域文化再生中的文创设计

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在全球化与城市化的双重影响下,地方性文化正遭遇着被边缘化及同质化的趋势。从场景理论角度审视,探讨地域文化再生与文创设计之间的内在联系。以区域建筑文化元素解码为核心,图像化视角探索文化符号再生的创新路径。在于丰富建筑文化在文创设计中的价值属性,设计出融合文化内涵和艺术价值的文创。结合场景理论梳理地域建筑历史文脉资源,采用实践与逻辑相结合的方法,通过符号提炼具象图形与抽象融合、审美与实用性的统一、文化精神在多元场景中的拓展,提取文化元素构成视觉形态形成图像化创新。场景理论为地域文化再生提供了一种全新的视角和方法论,通过营造独特的建筑文创,激发文化基因活力,提升地域文化魅力,实现文化与社会经济长效互动。
INTEGRATION AND INNOVATION:THE CULTURAL AND CREATIVE DESIGN OF SCENE THEORY IN REGIONAL CULTURAL REGENERATION
Under the dual influence of globalization and urbanization,local culture is encountering the trend of being marginalized and homogenized.From the perspective of scene theory,we explore the intrinsic connection between the regeneration of regional culture and cultural and creative design.Taking the decoding of regional architectural and cultural elements as the core,we explore the innovative path of cultural symbol regeneration from the perspective of pictorialization.The aim is to enrich the value attributes of architectural culture in cultural and creative design,and design cultural and creative products that integrate cultural connotation and artistic value.Combined with the scene theory to sort out the resources of regional architectural history and culture,adopting the method of combining practice and logic,we extract the cultural elements to form the visual form to form the pictorial innovation through the fusion of figurative graphic and abstract symbols,the unity of aesthetics and practicality,and the expansion of the cultural spirit in the diversified scenes.Scene theory provides a new perspective and methodology for the regeneration of regional culture,stimulates the vitality of cultural genes,enhances the charm of regional culture,and realizes the long-lasting interaction between culture and social economy by creating unique architectural creations.

Regional architectureScene theoryCultural regenerationVisual creativityCultural and creative design

鲍圆洋、王夕卉

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浙大宁波理工学院

地域建筑 场景理论 文化再生 视觉创意 文创设计

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(23)