RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN OF THE PAPER-CUT IMAGE OF"BUN DOLL"FROM THE PERSPECTIVE OF SEMIOTICS
To explore the connection between the paper-cut image of bun doll and the design of modern cultural and creative products from the perspective of semiotics,improve the applicable attributes and cultural attributes of cultural and creative products,and broaden the transmission path and presentation mode of folk culture in the contemporary context.This paper adopts semiotics research method,takes the paper-cut image of bun doll as the design object,and probes into the pattern elements,color elements and form elements of the paper-cut image from three aspects of structure,semantics and pragmatics,and deeply explores its aesthetic value,cultural connotation and symbolic meaning through modern design techniques.The design practice of paper-cut image of bun doll was completed by graphic deduction.The integration of Chinese reproductive worship culture and western semiotic design theory provides a new idea and design path for the activation of traditional Chinese culture in the design media of modern cultural and creative products.
SemioticsBun dollCultural and creative product designFolk artDesign practice
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