To explore the connection between the paper-cut image of bun doll and the design of modern cultural and creative products from the perspective of semiotics,improve the applicable attributes and cultural attributes of cultural and creative products,and broaden the transmission path and presentation mode of folk culture in the contemporary context.This paper adopts semiotics research method,takes the paper-cut image of bun doll as the design object,and probes into the pattern elements,color elements and form elements of the paper-cut image from three aspects of structure,semantics and pragmatics,and deeply explores its aesthetic value,cultural connotation and symbolic meaning through modern design techniques.The design practice of paper-cut image of bun doll was completed by graphic deduction.The integration of Chinese reproductive worship culture and western semiotic design theory provides a new idea and design path for the activation of traditional Chinese culture in the design media of modern cultural and creative products.
关键词
符号学/抓髻娃娃/文创产品设计/民间美术/设计实践
Key words
Semiotics/Bun doll/Cultural and creative product design/Folk art/Design practice
万方数据