In order to explore the design of electric motorcycle products in the light motorcycle tour scenario and construct design strategies,this article analyzes the development status of electric motorcycles,the characteristics of the light motorcycle tour scenario,and the scene theoretical background.Through desktop research,questionnaire surveys and interviews with light motorcycle tour user groups,the four elements of scenario theory were used to summarize the characteristics of light motorcycle tour users and scenarios,analyze user behavior,summarize user needs,and explore value opportunities.Two types of value scenarios were constructed:the immersive riding experience in the light motorcycle tour scenario,and the integration of cycling and camping in the light motorcycle tour scenario.The value scenarios were summarized around the scene level,product level and human-machine level,and the design strategy was derived.
关键词
场景理论/轻摩旅/电动摩托产品/策略研究/产品设计
Key words
Scene theory/Lightweight motorcycle travel/Electric motorcycle products/Strategy research/product design
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