基于类型学的博物馆文创设计研究
MUSEUM CULTURAL CREATION DESIGN STUDY BASED ON TYPOLOGY
张祖耀 1虞玥 2朱媛3
作者信息
- 1. 中国美术学院文创设计制造业协同创新中心
- 2. 浙江理工大学艺术与设计学院
- 3. 浙大城市学院艺术与考古学院
- 折叠
摘要
以类型学理论为基础,构建基于"设计语素"与"设计语构"的博物馆文创产品设计"语素-语构"模型,分析了博物馆文创产品"设计语素"和"设计语构"的类型,并结合具体的博物馆文创产品设计实践案例,提出了相应的博物馆文创产品设计策略.同时基于类型学理论的"语素-语构"模型,结合故宫博物院文创文具设计,展开4种类型的博物馆文创产品设计实践,并通过消费者认知验证了设计方法与策略的有效性,为当下博物馆文创产品的设计与发展提供了新的思路和方法.
Abstract
Based on the theory of typology,a"morpheme-syntax"model for the design of museum cultural and creative products was constructed,which was based on"design morphemes"and"design syntax".The types of"design morphemes"and"design syntax"of museum cultural and creative products were analyzed.Combined with specific design practice cases of museum cultural and creative products,corresponding design strategies for museum cultural and creative products were proposed.At the same time,based on the"morpheme-syntax"model of the theory of typology and combined with the design of cultural and creative stationery in the Palace Museum,four types of design practices of museum cultural and creative products were carried out.And through consumer cognition,the effectiveness of the design methods and strategies was verified,providing new ideas and methods for the current design and development of museum cultural and creative products.
关键词
博物馆/类型学/文创产品/产品设计/博物馆文创产品Key words
Museum/Typology/Cultural and creative products/Product design/Museum cultural and creative products引用本文复制引用
出版年
2024