RESEARCH ON THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS IN SCENIC SPOTS DRIVEN BY"IMAGE"AND"IMAGERY"
In the context of integrating culture with tourism,the range of cultural and creative products designed for scenic spots is extensive.This paper examines the current state of these products and explores their design strategies and key approaches.Categorizing by type and function of scenic spots,and considering their unique consumer contexts,the study underscores the importance of graphic representation and imaginative expression in cultural and creative product design.Addressing the prevalent issues of homogenization,a lack of connotation,and superficial treatment in scenic spot cultural and creative products,this research advocates for design strategies that incorporate typical imagery symbolization and graphical representation of imaginative information.Aligning with practical design requirements,it outlines a design process that includes material gathering,element organization,image evolution,and application design.This provides insights and methodologies for designing cultural and creative products for scenic spots,thereby fostering the creative transformation and innovative advancement of the cultural ethos within these areas.
Scenic spotCultural and creative product designImagesImageryDesign strategy
国家科技期刊平台
NSTL
万方数据
