基于八角行为模型的文旅APP设计策略研究
RESEARCH ON TRAVEL APP DESIGN STRATEGY BASED ON OCTALYSIS ANALYSIS
谢雨缘 1龙娟娟1
作者信息
摘要
在文旅融合的背景下,探讨基于用户驱动力的文旅App游戏化设计策略,为文化资源推广提供新渠道与新思路.将八角行为模型与游戏化驱动方式进行逻辑关联,通过定性研究将用户划分为目标型、探索型、激励型、被动型4种类型,分析用户类型的目标点与机会点,综合用户的核心驱动力,提出了涵盖动机、反馈、叙事、社交4个维度的设计框架,为游戏化设计在文旅行业的应用提供理论支持和实践指导.
Abstract
In the context of cultural and tourism integration,this paper explores the game design strategy of cultural and tourism App based on user motivation,providing new channels and new ideas for promoting cultural resources.By logically linking the octagonal behavior model with the game-driven approach,the paper categorizes users into four types:goal-oriented,exploratory,incentive-driven,and passive,analyzes the target points and opportunity points of each user type,integrates users'core motivations,and proposes a design framework that covers the dimensions of motivation,feedback,narrative,and social interaction.This provides theoretical support and practical guidance for the application of game-driven design in the cultural and tourism industry.
关键词
八角行为模型/文旅App/游戏化设计/用户驱动力/文旅融合Key words
Octagonal behavior model/Cultural tourism App/Gamification design/User motivator/Integration of culture and tourism引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据