RESEARCH ON CUSTOMIZED FONT DESIGN FOR XIANGSHAN COMMERCIAL CULTURE
The paper aims to summarize and customize a representative set of Xiangshan commercial and cultural fonts.The method is based on the commercial culture of Xiangshan and applies the principle of unified font design.It comprehensively sorts out the historical development of Xiangshan culture,the style characteristics of commercial culture fonts in the Xiangshan area,and the usage scenarios of commercial culture fonts in Xiangshan,aiming to extract the unique charm and essence of Xiangshan commercial culture.As a result,the original commercial fonts in the Xiangshan area were extracted and summarized,and a set of"Xiangshang fonts"with a strong Xiangshan atmosphere was developed.The conclusion is that using the Xiangshan Commercial Tourism Market as the display carrier and"Xiangshang Sports"as the core design element,on the one hand,it showcases the vitality and heritage of Xiangshan culture to tourists,promoting its dissemination in social development,and on the other hand,it also integrates Xiangshan local culture into modern commercial activities,achieving cultural assistance to promote the economic development of the Xiangshan region.
Xiangshan cultureCommercial fontsRegional cultureCultural and tourism marketFont design
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