Influence of willingness to accept fashion sharing in context of sustainable development
Taking fashion sharing as the research object,a theoretical model of fashion sharing influencing factors and acceptance willingness was constructed on the basis of literature review.Based on the questionnaire survey data,factor and regression analysis were used to verify the relationship and influence.The study shows that economic benefits,fashion participation,self-pleasure experience,social projection,past sustainable behaviors,and shared services all affect the willingness to accept fashion sharing positively;perceived risk does not play a mediating role,and perceived value has a positive impact on factors influencing fashion sharing and willingness to share.Gender has a positive moderating effect between economic interests,self-pleasure experience and willingness to accept fashion sharing.The research conclusions can provide practical inspiration for the development of fashion sharing market.
fashion sharingperceived valueperceived riskinfluencing factorswillingness to accept
NETL
NSTL
万方数据
维普
