Symbolic interactionism：from the perspective of brand consumption
As the social and economic development and personalization of lifestyle, consumers no longer only consider use value, and the consumption activities have gone beyond the physical image to have a symbolic value into a symbolic consumption. In the process, interaction became a very important way during the symbolic consumption. As a branch of psychological theory, the application study of symbolic interactionism theory in the brand ifeld has long been neglected. Actually, because of a variety of interaction relations in brand consumption, the two fields of psychology and marketing became a necessity.
国家科技期刊平台
NSTL
万方数据
维普
