The Impact of Tourist Destination Image on Tourist Loyalty:Under the Chain Mediation of Tourist Satisfaction and Place Attachment
Drawing on the concept of the three levels of product in the marketing field to categorize the dimensions of destination image,and based on the Attitude ABC theory of"Cognition—Affect—Behavior",this study takes two tourist destinations,primarily known for their natural and cultural resources,as research subjects to unveil the complex mechanism of destination image's impact on tourists'future behavioral intentions.The survey results indicate that the three dimensions of destination image—touristic landscape,facilities,and environment—positively influence tourist loyalty.However,this impact is not direct;tourist satisfaction and place attachment play partial mediating roles.Additionally,there is a sequential chain mediation effect between tourist satisfaction and place attachment,with varying effects across different image dimensions.These findings provide novel insights for destination managers in shaping and enhancing destination image through marketing communication,contributing to the competitive advantage of the tourist destinations.
国家科技期刊平台
NSTL
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